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The story of l’call begins with five sisters. Five women with personalities that couldn’t have been more contrasting; bold and brave, expressive and artistic, feminine and flirtatious, sensible and practical, easy-going and unconventional.

The youngest of the five sisters, Lollie, had an eye and talent for creating. It was only natural that the designs she would conjure up would be inspired by those who she knew best - her sisters.

l’call was born out of the bold, expressive, feminine, practical and unconventional traits of the five sisters. 

The label harbours fundamental values of individuality, authenticity and quality, with each piece designed
and carefully constructed by hand in Melbourne.

l’call is a tribute to all those who stand for being their true selves. The same way that Lollie, Catalina, Angie, Lucy and Linda showed the world exactly who they were.

l'call was founded and created by mother-daughter team, Lollie and Mary Cruz in 2012.


l'call stands for: Lollie, Catalina, Angie, Lucy & Linda  Pictured above:   Top row L-R:  Lollie, Angie, Catalina  2nd row:  Linda, Lucy, and proud mother, Angelina

l'call stands for: Lollie, Catalina, Angie, Lucy & Linda
Pictured above:
Top row L-R: Lollie, Angie, Catalina
2nd row: Linda, Lucy, and proud mother, Angelina

l'call Founders: Mary Cruz & Lollie Cruz

l'call Founders: Mary Cruz & Lollie Cruz